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Smarter Growth for Highway 395/Jefferson Avenue


Temecula-Murrieta-Wildomar-Lake Elsinore



The Transit Coalition is taking a critical look into major redevelopment proposals advocated by the City of Temecula, Murrieta, Wildomar and Lake Elsniore. These cities envision urban, European-style development along a historic commercial corridor, the old Highway 395, which parallels the I-15 freeway and connects the historic downtowns of each of these cities together. The cities envision parks, pedestrian-friendly neighborhoods and more mass transit.

The Transit Coalition supports infill smart growth development and better mobility options. With a region of a skilled, well-educated workforce, each of these cities will need to recognize that this master-planned development needs to address the area's need for local targeted jobs, primary schools and universities, entertainment, and additional tourist attractions. Many residents currently have to travel long distances to access many of these amenities.

Temecula Jefferson Avenue:

The City of Temecula is looking to redevelop a two-mile stretch of the corridor between Old Town and the Murrieta City Border complete with retail storefronts and housing. Included in the area is the planned RTA Temecula Transit Center. Having educated workers living within its boundaries, the city should revisit its development and planning policies so that major businesses, universities, and local targeted jobs will be attracted to the corridor. The city should consider mainly investing in the transportation infrastructure by widening the sidewalks and adding pedestrian amenities to the corridor such as sheltered bus stops, benches, and street lamps. With the projected growth, the city should work also with the local school district with school development on along the westside.

This will help balance the job-housing ratio and reduce long distance commuting.

Murrieta Housing Element:

Concept of I-15 facing north near Interstate 10 This development plan targeted near the historic Downtown Murrieta and proposed Murrieta High Speed Rail station would emulate the Little Italy neighborhood in San Diego. Like Temecula, the city should streamline planning regulations so that major private-sector amenities such as primary schools, targeted jobs, and major tourist destinations can be attracted near the planned train station.

Streamlined Permit Procedures/Planning Regulations:

The private sector normally looks at the region's tax and fee structure, planning policies, and built infrastructure when exploring places to develop or expand. Efficient, business-friendly planning policies are key factors in bringing in private-sector jobs. Each city should be prepared to have streamlined procedures for businesses that desire to apply for any required permits. Such incentives must also ensure growth does not go unchecked. Infrastructure must be able to sustain this development.

Historic Highway 395 Rapid Transit Line: Lake Elsinore to Pechanga:

Officials should study a potential dedicated transit line which would connect the historic downtown districts between Lake Elsinore and Temecula with possible expanded service to the Pechanga Resort area and connecting express bus service to Corona. Officials should study a variety of technologies which could include bus-only lanes (BRT) through the downtown districts. Officials should also explore potential public-private partnerships for funding and operations.

Concept of I-15 facing north near Interstate 10 Freeway Corridor upgrades, Direct Access Ramps, Rail Service:

The French Valley Parkway freeway interchange along the I-15 freeway is under construction between the I-215 and Winchester Road which would address a major freeway bottleneck and redistribute traffic demand from the Ynez and Winchester Road interchange. The Temecula Parkway interchange is also proposed to be upgraded. Officials should explore additional freeway interchange options which would include direct access ramps (DAR) between the transit centers and planned carpool or high occupancy toll lanes. With the project growth and high demands for carpooling, the high occupancy lanes should be dual each way and support free non-transponder carpooling. The Coalition is exploring a potential DAR south of the Abbott job hub and one near the approved site of the RTA Twin Cities Transit Center. Planning for high speed, commuter, or intercity rail service for the corridor should continue.

Concept of I-15 facing north near Interstate 10

Streamline Existing Local RTA Bus Service:

Local bus service in the Temecula/Murrieta area was confirmed by transit studies to be very circuitous and officials should consider to streamline the bus routes for faster travel trips, especially through this corridor.

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The Transit Coalition is an entirely grassroots campaign, supported by the time and resources given by concerned citizens. With your support, you can help us smartly grow the Highway 395 corridor through Southwest Riverside County!

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The Transit Coalition | Post Office Box 567 | San Fernando, CA 91341-0567
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